WHO AM I
Mountain Yam is a multi-faceted fashion designer. Yam is not only an entrepreneur, he is also an industry leader, influencer, stylist, speaker, columnist and judge, etc. Designer Mountain Yam’s personal design mission is to remind people that the world is big, vibrant and full of inspiration. Yam graduated with a master’s degree in fashion design from the Institute of Textiles and Clothing at the Hong Kong Polytechnic University and received various certificates from the Fashion Institute of Technology and Parsons School of Design in New York.
In 2014, Yam was recognised as one of the “Next Generation of Design Talent – 40 under 40” by Perspective Magazine. That same year, he established his own company, MY FASHION INTERNATIONAL LIMITED. The company consists of three divisions: OBM, ODM and OEM. The designer has a ready-to-wear fashion label, 112 mountainyam. In 2015, Yam received a Dynamic Style Icon Award from Jessica Code Magazine, followed by a Hong Kong Designer Award from Jessica Magazine in 2016. In 2018, Yam was selected to represent the city as part of the Belt and Road International Young Fashion Designers Showcase Tour.
Yam loves to explore the world. Through his adventures in different parts of the world, new cultural elements can be brought into his designs and inspire his customers. Apart from fashion, he also loves art & design, architecture, travel, culture & lifestyle, food & drink, fitness & pet, etc.
MY FASHION INTERNATIONAL LIMTIED was founded in 2014 by designer Mr. Mountain Yam. The company consists of three divisions: OBM, ODM and OEM and focuses in brand consultation, corporate uniform design and quality mass production. The services cover from various industries including hotels, banks, airlines, property developers, institutes, cosmetic companies and public utilities, etc.
The clients include Link, Hysan, Hong Kong Land, Wang On Properties, K11, Dpark, Nina Hospitality, Regal Hotels, I Club, HKTDC, Watsons, Jardine Aviation Services, AIA, Jockey Club, MCM, Simmons, The Hong Kong Polytechnic University, etc
The designer has a ready-to-wear fashion label, 112 mountainyam. The fashion label is grounded in a bold philosophy: discover who you are; express who you are. Founded by designer Mountain Yam, the label takes its name from Pantone 112—a hue that simultaneously evokes a sense of futurism, freedom and organic vitality. The brand’s signature pieces use contrasts between elements from the natural world and international cultures to create distinctive, energising and vibrant designs for multifaceted modern women.
112 mountainyam has introduced its collections at Fashion Weeks in Hong Kong, New York, London, Paris, Rotterdam, Beijing, Shanghai and Taiwan. The brand has been featured in WWD, BBC, Vogue, Elle, Harper’s Bazaar, Cosmopolitan, Marie Claire, Her World, Nylon, Legend, Tatler, Prestige, Esquire, Milk and City Magazine, among others.